Intercepta AI was founded on a simple instinct: enforcement is not a surprise. It is a swell you should have already been paddling for.
Regulatory rules and platform-specific violations slip through. Disclosures get dropped. Endorsements drift into "guarantees". Founders launch with a deck that quietly promises returns. None of it is malicious. All of it is preventable.
Intercepta AI exists to make that prevention the default. It does not require a quarterly audit. It is a continuous validation process. It validates every piece of content before publication and tells the marketer exactly how to bring it into compliance.
Five principles shape every product decision we make. Compliance should be self-serve. Citations beat opinions. Speed is a feature. Pre-publish beats post-publish. And remediation matters more than detection.
01. Regulators are catching up to AI-generated marketing. FTC revised its Endorsements Guides in 2023 to cover virtual and AI-generated endorsers. FINRA's Regulatory Notice 24-09 confirms that existing communications rules apply to all AI-generated content. Enforcement is following.
02. Marketing volume is outpacing compliance capacity as teams adopt generative AI. Legal and compliance headcount has not changed. The bottleneck has moved upstream, into the draft.
03. Incumbent solutions were not built to self-serve teams. They require lengthy implementations, enterprise contracts and dedicated compliance staff to operate. Most marketing teams have none of this.
Context-aware AI analysis — every scan is validated against an encoded library of 800+ rules covering FTC, FINRA, SEC, FDA, GDPR, and platform-specific requirements. Always-on monitoring — connect a campaign source such as Mailchimp, HubSpot, Google Drive, Notion. Post-publish scanning — catch issues that slipped through. Guided remediation — for every finding, Intercepta AI returns a recommended rewrite that removes the violation while preserving the marketing intent.
Intercepta AI was built by people with backgrounds in regulatory technology, financial-services compliance, digital media production and applied AI.
Coverage breadth. Workflow integrations into Google Docs, Notion, HubSpot, Mailchimp, Webflow, Figma — and an MCP server so agentic workflows can call compliance natively. Audit-grade evidence with WORM-style export for FINRA 4511 / SEC Rule 17a-4 retention. Team workflow — approval routing, comment threads, roles, SSO, SCIM.
Try Intercepta on us or talk to us. contact@intercepta.ai